7 tips to make your video SEO friendly
Keep the video page light
Search engine algorithms send people to faster-loading sites first. It could easily be the difference between being on the first page of search rankings and being lower. This is why improving your page load time is really important.
You also need to consider the size of the video player on the page and the resolution – should it really be in HD? Also, consider the file types; MPEG4, SWF or Flv? Some would charge faster than others. Consider which device it will be viewed on.
Also take care of the image compressions on the page; JPEG files weigh at least 10-20% less than a PNG file. Change the scale of the image if necessary.
The title is important
You will only have 3 seconds to impress someone to click on the video link when it appears in search results. Therefore, you must keep the title clear, concise, and direct. Select keywords that relate to your main topic and how promising they sound compared to other videos. Use the Google AdWords keyword tool to find some good ones.
Wrap your video
When search engines search for a video, they not only look at the content of the video, but also the rest of the content on the page to check for relevance. All the content gathered, the words and images included, inform the search engine about the focus of the content and how well it is targeted.
Link it
Please provide a link to your other videos within the video. YouTube allows you to do this easily with Annotations, other services allow related links at the end of the video.
Meta tags are still relevant
Even with all the new search engine algorithms, meta tags are still the index of searches. If you use specific and targeted keywords well enough, you can easily improve your search engine rankings. Try to have the same information as the page and the video title in the meta tags.
Use the URL
Search engines also use the URL of the video to formulate their hypothesis. So instead of just using a generic URL, try to use precise words in relation to the content of the video. You should only show one video per page; to make sure search engines are targeting only that particular video.
Should I use YouTube?
Not only is it a video hosting service, it is also the second largest place people search for a video (after Google)! So if you want your video to stand out, you need to have a YouTube presence. It helps develop your brand awareness and also makes it easy for your video to be shared socially.
However, if your video is about participation or a product demo, you may want it to be viewed on your website as well. Use YouTube embed code after uploading your video there to embed it on your website. It will mean that you can still get rewarded through Google / YouTube SEO results on your website.
Search engines display video links at the top of the results page and proper use of tags and keywords will increase the chances that your video and business name will show up at the top of search results. .
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