7 Vital Content Marketing Tips to Ensure Maximum Exposure to Targeted Traffic

When it comes to internet marketing, the content of your articles and blogs is essential to help search engines recognize keywords and drive traffic to your website. It provides information and draws attention to your information products and services and can be in the form of newsletters, blog posts, social media comments and tweets etc.

No matter what niche you’re working in, the same formula can be used to create great content and increase your site’s exposure and reputation.

There are key factors you need to consider include:

1. Research your niche and identify common trends and regularly raised or repeated comments, as well as visited sites that are linked to your niche. This identifies topics and issues that you can report on as they will be relevant to current issues.

2. Always be consistent in your additions to your site or blog. If you post weekly, post every week, if you post daily, post every day. Your readers will get used to checking your blog when they expect additions, and if you don’t deliver, they may look elsewhere for information.

3. Check for errors and read your posts at least three times for obvious grammatical and logical mistakes and flaws. Ask someone else to read it for you. Keep formatting consistent by making sure spacing, lettering, and titles are the same size, bold or underlined, etc. The reader will focus on your mistakes, even if there are a few. Accuracy is important to earn the trust and respect of your readers.

4. Make sure to insert jumps, paragraphs where appropriate and images or images relevant to the text. This brings awareness to the boredom of line after line of writing and is easy on the eyes. Use a cartoon or pun to add humor and make your articles or posts memorable.

5. Use objective and direct information. Get your message across so the reader doesn’t have questions or be left confused. If you are solving a problem, please provide the solution. If you are answering a question, keep it simple and in plain language. Make your posts/comments/articles worth reading.

6. Be accessible to all media including Facebook, Twitter, Pinterest, audio and visual formats including YouTube, Snapchat, the list goes on. If you’re really talented, you can use apps and links to your content, landing pages, and other blogs. This, in turn, can provide traffic from alternative routes by sharing information and blogging and guest posting.

7. Create a target profile and write to that person. Whether a married mother of two, a young entrepreneur, or a retired city worker, she envisions that person and appeals to their hopes, dreams, and desires. Make it personal like you care. Making a connection and rapport with your reader will promote a sense of belonging and understanding. Invite questions and comments to get interaction. Readers need to feel special and valued, so caring and responding personally will promote that connection.

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