Applying the secrets of the Obama campaign strategy to your business success (2)
It is no longer a secret that Barak Obama astonished the political world on November 4, 2008, by recording the most unlikely electoral victory in American history by becoming the first black person to be elected president of the United States. This final article of a two-part article examines some of the secrets behind that spectacular success and how those secrets can be applied for success in any business, particularly your Christianity-based business.
Secret No. 4: Obama used innovative and creative ways to reach voters
Obama rewrote the history of political campaigning and campaign finance by raising record amounts of money online from an unprecedented number of more than 3 million people. Starting with zero funding, Obama brought together some young Internet savvy people who came up with a fundraising and campaign promotion strategy that caught all the savvy political experts. He found new and creative ways to engage young people. He used the Internet to raise huge amounts of money at virtually no cost. Introduced some new approaches to campaigns that broke the norm. Spread the vote-catching field. He challenged, and then violated, the established ‘blue’ and ‘red’ electoral maps.
He created multiple streams of votes obtaining opportunities with creativity and innovation.
To be successful with your Internet business opportunity, you will need to be creative. You cannot afford to do what everyone else is doing in the same way that they were doing it. As you develop your action plan for your Christianity-based business, ask yourself, “What creative and innovative ways can I use to make my voice heard among millions of other Internet businesses?” Spectacular hits always go to the innovators and the creative. When you review the history of all the famous internet gurus of today, they all burst onto the scene with one creative and innovative idea or another to attract people to their businesses. You must find your creative edge or risk being just another ‘wannabe’ internet guru in distress.
Secrets n. 5: Obama used viral marketing strategies to spread his campaign message across the country in no time
From the beginning, Barack Obama created a stir around his campaign by positioning it as a Movement rather than a political campaign. He found ways to generate interest in his candidacy among those who would not normally be interested in politics. He became, through word of mouth and word of mouth, an attractive rock star to the younger generation of voters. The structure of your entire campaign and the campaign website was designed to go viral. Finally, once his candidacy went viral, he became unstoppable and all of McCain’s last-minute attacks couldn’t stop the monster from crushing him on Election Day.
Barack Obama had the following viral elements built into his campaign:
I. Created a very trendy Obama supporters community page,
ii. You created a list (more appropriately, an army) of volunteers and donors by creating a ‘squeeze’ or ‘opt-in’ page, on every page of your website, that requires you to sign up to be the first to get information from last minute. about your campaign.
iii. Sent auto-reply messages every day to his subscription list, update them in the campaign and subtly ask him to ‘donate’
iv. He created a website for his followers to connect with each other and invited others to join the network. Of course, everything linked to your main site.
v. He put a “search” capability on his site where people from all over the country can talk to each other and exchange campaign ideas.
saw. He had a powerful blog that was updated many times a day and all of his TV ads and emails had link text directing people to this blog.
vii. Your people visited animated forums and posted intriguing messages that led more people to your website and your message.
viii. He created unprecedented buzz and anticipation for his choice of running mate for vice president by asking people to sign up online to be the first to get the news of their choice. This tactic alone earned him over a million new subscribers and donors! McCain never knew what he was.
To experience spectacular success with your Christian business, you must go viral with your Internet Christian business opportunity. There are tools and resources online that will help build buzz and a crowd of people to visit your website. You must master these tricks and create some of your own. When it goes viral, shoppers will come after it with very limited effort on your part. You need to create a buzz around you and your brand and provide incentives for people to tell others about you and your internet business opportunity. You should study the pre-launch strategies of the masters of the Christian business game. That was one of the secrets to Barack Obama’s astonishing success.
Secret No. # 6: Obama had a long-term strategy and prepared for the long-term from day one
All political experts seem to agree that one of the main reasons Barack Obama was able to defeat Clinton’s formidable political machine during the primaries was that he had long-term plans. He had a long-range vision and strategy to run a viable campaign from start to finish.
During the Democratic primaries, Hilary Clinton never had a solid strategy, plan, or organization beyond the Super Tuesday primaries. She assumed, based on previous elections, that a clear winner would emerge after the Super Tuesday primaries when more than 20 states hold their primaries on the same day. Traditionally, primaries are essentially decided by Super Tuesday primaries, which often produce a clear candidate. Obama did not take the traditional approach for granted. Organizations were prepared and created to support themselves regardless of the political struggle that developed after Super Tuesday over who was the leader of the front.
When no clear consensus leader emerged after the Super Tuesday primaries, Hilary Clinton was left panting and struggling to put together an organization to keep the fight going in the remaining states. When he finally got to act and campaign, Obama had won the next 8 state primaries and created a national momentum that was unstoppable. By the time the Texas and Ohio primaries rolled around, Obama had built an insurmountable lead and the rest, as they say, is history.
To be successful in a big way with your Christian business opportunity, you must plan to play long-term. You must have a plan to continue even if you don’t achieve multiple short-term income streams. You need to have a plan and mindset to keep going even if the initial promises and expectations of instant prosperity don’t materialize. That was one of the biggest secrets of the success of the Barack Obama campaign. Learn from it and prosper.
Secret No. 7: Barack Obama campaigned, worked, tried harder, and ultimately spent more than his opponent.
From the beginning, Barack Obama was a tireless activist. He went to places where no one was campaigning and first made his claim. He sought out influential thought leaders (i.e. Oprah, Warren Buffet, etc.) and got their advice and endorsement very early in the game. He stretched the playing field like never before and never conceded anything to any of his opponents, both in the primaries and in the national campaign. Even his most ardent critics praised his hustle and tireless hard work on the election campaign.
Barack Obama’s astonishing victory proved that great vision is not enough. You must work on sleep and vision tirelessly before you can cross the finish line in the first place. He brought the fight to his opponents in all facets of the game. It just beat them in search of voters, funding, and communication. His aggressive fundraising left John McCain gasping, frustrated, whining and wondering what was going on in an area that was traditionally the stronghold of the Republicans.
Even when Barak Obama led the polls, he never left anything to chance and never gave in. He out-and-out the Republicans at their own vaunted ground game of getting the people out on Election Day. He even went to McCain’s backyard in Arizona and put his status on the line with a huge crowd!
Regardless of what the gurus have told you, there is no substitute for hard work and hustle if you ever hope to be successful with your Christianity-based business. You’re not likely to make a big financial breakthrough working online for just one hour a day at your computer. Don’t believe the hype that says you can be a millionaire with any Christian business opportunity by working just one hour a day at your computer. The Internet business community is very serious, professional, and competitive. You will have to work it like a serious business, and in all seriousness, to generate significant income from it.
I hope you reflect on these secrets of Barack Obama’s astonishing victory at the polls and learn how to apply those principles to be successful with your specific Christian Internet business opportunity.
PS: For the first part of this two-part article, visit my blog www.christianbusinessinitiatives.com/blog [http://www.christianbusinessinitiatives.com/blog]