The new trend in outdoor billboard advertising
With the rapid development of large outdoor LED signs, digital billboard advertising is fast becoming the preferred medium for high-impact, cost-effective advertising. New technology is sweeping the United States and setting the trend for the 21st century.
An increasing number of these LED digital video billboards are being deployed in the top ranked DMAs with prime highway exposure. These brilliant digital displays deliver effective, high-impact, targeted and flexible advertising campaigns. These digital displays are widely accepted as the new advertising medium, due to their innumerable advantages such as: dynamic creative elements and interactivity, guaranteed delivery and scheduled display, multiple advertisers without clutter, cooperative income opportunities, instant digital changes by season, price or promotion, quick ability to update content, timely insertion of trailer loops with ad content, instant digital programming with informative and entertaining content, and the ability to deliver specific messages to specific audiences in specific locations.
The flexible LED (Light Emitting Diode) medium enables instant message uploading over the Internet, so Amber Alerts, Community Event Messages, and Public Service Announcements can be run on the sign when needed. Today, outdoor advertising is a vital element in well-conceived marketing plans. According to the Outdoor Association of America, the top brands using outdoor advertising are a veritable list of leading brands: AT&T, American Express, IBM, McDonald’s, Procter & Gamble, just to name a few.
In an era when television, radio, newspaper and magazine advertising is experiencing declines in audience, outdoor advertising is gaining traction. According to the Outdoor Association of America, interest in outdoor billboard advertising has been steady and growing, making outdoor advertising the second-fastest growing medium after the Internet.
Outdoor advertising comes in many forms, but the most popular of all time is the billboard. The billboard, which started with hand-painted panels, evolved into high-definition LED billboards. As an emerging media system, LED video billboards offer greater flexibility of use than conventional billboards could provide. With high-brightness and high-resolution LEDs, the conventional billboard has been transformed into the perfect high-tech electronic outdoor display medium.
Electronic billboards are not only full-color and large-format, but they also have many distinct advantages, including displaying animations and, indeed, displaying specialty television commercials outdoors. Electronic signs also act as a multiple message provider, where one sign can display a loop of continuous messages. As for changing a banner message, it’s as easy as clicking a mouse button, rather than sending a team to remove and replace an advertising message.
Digital Media is the outdoor advertising platform of the future.