4 Amazing Content Marketing Tips for Small Businesses

Historically, small businesses have been slower to adapt to the content marketing methods and/or strategies used by corporate marketers. However, as search engine optimization (SEO) practices have evolved considerably in recent years, it has become more than obvious that small businesses need to add eBooks, comparison and how-to guides, as well as other marketing strategies. content to stay competitive. rankings

It doesn’t matter if the content is outsourced to an agency that offers content management services.o Homemade: Ideas for creative, informative and engaging content are often in short supply.

Regardless of that fact, we have 4 awesome content marketing tips for small businesses. Check them out below:

1. Develop a Content Marketing Calendar. Developing a content marketing calendar will allow you to document content strategies and methods. Plus, it’s a great way to ensure content creation is done in a timely manner and stays on schedule. Many small businesses often neglect and overlook this amazing method for content creation.

Approximately 61 percent of content marketers have said that their biggest problem with creating content is that it is too time consuming. Only 44% of marketers have reported that they keep a calendar with documented content marketing methods and strategies.

Developing and putting together a designated content scheduling calendar for the month is the first step in setting aside time to brainstorm, strategize, create, and ultimately publish content.

2. You need to find out what works for you!Before you go on a scavenger hunt for inspiration on other websites, you should have a good understanding of the features and components of the above content that has been beneficial to you and your small business.

We recommend that you use Google Webmaster Tools and Google Analytics to check the top web pages and traffic queries so that you can identify what content has performed best and what keywords have been used to find your content. Also, it is recommended to use Social Insights as they can also give you insight into content that has done really well.

You can check social media performance by using services, such as Add This, which have built-in blog sharing buttons and also have tracking information. These are easy-to-use dashboards, offering information on a variety of clicks and shares.

3. Understand social media trends for topics. Social media networks and/or platforms are extremely useful for getting new ideas topics. Creating content that revolves around hot topics will give you invaluable content ideas that people are actively searching for in real time.

For example, Twitter has now had accessible trending topics for quite some time. Earlier this year, Facebook also introduced Hot Topics… If you need or want to see Hot Topics on a more local scale, you can use Trendsmap, which gives users an up-close and intimate look at Hot Topics and overlapping news. on a map with information from Twitter’s social media platform.

Amplify the content by covering different aspects of a story. Take a stance that is controversial in nature or complement it by using a variety of media options, such as infographics or videos.

4. Use content that is visual. Although most SEO practices tend to focus on text that will be digested by different search engines, visual content has now become much more engaging and interesting to human readers. People seem to be naturally wired to be more attracted to and more likely to engage with visual content. Ninety percent of the information entering the human brain is acquired visually.

That being said, content that uses images receives approximately 94% more views than content without visuals.

A recent survey of Marketing Sherpa marketers found that images were the simplest form of content to create. Develop infographics using the research that has already been done for content or you can outsource the creation of images and/or visuals to add to your blog posts. You can easily keep your users and visitors engaged and scrolling through your website pages simply by adding interesting and eye-catching GIFs and still images to your written content.

If you’re running a small operation or business, it’s still essential that you stay informed. As always, content is vital to the success of your SEO campaign. Start incorporating these tips into your current and future content and you will notice that you will experience less difficulty generating new topic ideas and/or interesting content for your users and visitors.