7 Quick and Easy Ways to Improve Your Marketing
If you’re in charge of inbound marketing for your business, you know the definition of “overwhelming.” In order to continually engage potential leads, he strives to update landing pages, send email marketing messages, write eBooks, “SEO” his existing content, and more. With all these responsibilities on your plate, it’s imperative that you be efficient at your job. Here are 7 quick and easy ways to improve your marketing strategy in little to no time.
Link to internal content/offers – When you’re busy creating new content, don’t forget that internal linking is not only a great SEO strategy, but it’s also a way to tap into an interested lead. If your prospect is reading an article that they find intriguing, and you have other content that is relevant or have an offer that is relevant, link to it! For example, if you have a blog post on “Facebook SEO Strategies” and have written an eBook on the same topic, highlight the words “Facebook SEO” in your blog post and link to your eBook. Just make sure you don’t mislead your reader with a link to something that isn’t relevant at all. It sets up the appearance of “spam” and can create a feeling of mistrust.
get interactive – Being social is only one part of business, and any good inbound marketer will have several social platforms to keep up with, be it Facebook, a blog, Twitter, a forum, etc. Take a minute out of your day to respond to comments left on these platforms. The goal of having a social platform is to promote a feeling of interactivity between customers/fans and the company.
call to action – It’s surprising how often a call to action is left out of content. You literally have to have each piece of content you post in one. Go through your existing content and make sure you have some kind of call to action. If you don’t, add one. It can be something as simple as “sign up for our newsletter to receive special discounts” or “click here to get your free eBook”.
Rephrase your content – This is especially true for blogs or page titles. Any good SEO company will tell you that your meta titles are not only extremely important for indexing, but they are also important for traffic. You can’t get leads without traffic, and you can’t get traffic if your blog posts or page titles are boring. Take a minute to review a couple of pages/blog posts to make sure the titles are catchy.
Share – You have all this great information to give people, so please share it! If you’re a marketer and you’re not sharing your content via social media and other means (ie press releases), well… time for a new job.
button up – Make sure your call to action buttons aren’t boring. Do they need a little more life? Studies have shown that buttons labeled “Submit” are clicked by fewer people than any other button. If you have “Submit” buttons, change them to something more relevant or more exciting. Make sure it’s something that seems elusive; otherwise, people will be less likely to click on it. For example, “Submit” looks official, while “Get your discounts now” doesn’t.
get bold– Check landing pages or sales pages (including your website’s home page) to see if it passes the blink test. What is the blink test? A potential customer should be able to view your website and within the time it takes to blink; they should be able to get the gist of what your site offers and whether it is relevant to them. Review and bold or italicize words/phrases that can quickly sum up your company’s offering and value.