Creativity and innovation management: goal setting

Creativity can be defined as the identification of problems and the generation of ideas, while innovation can be defined as the selection, development and commercialization of ideas.

There are other useful definitions in this field, for example, creativity can be defined as a series of ideas, several diverse ideas, and several novel ideas.

There are different processes that improve problem identification and idea generation, and similarly, different processes that improve idea selection, development, and commercialization. While there is no sure route to commercial success, these processes improve the likelihood that good ideas will be generated and selected, and that investment in developing and commercializing those ideas will not be wasted.

goal setting

One of the important debates in the field of creativity and innovation is the issue of goal setting. is it positive or negative?

Under extreme time pressure, it is not unusual to find people become ingeniously creative. The Apollo space mission was rescued by the urgent need to solve a problem. Edwin Locke proposed that goals were an important source of motivation, that is, goals tell one what to do and what effort to expend. Goals direct responses, actions, behavior, performance, and lead to feedback. Also, incremental goals lead to higher performance than simply “doing your best.”

However, goals also lead to conformity, which kills creativity. Extreme time pressure also prevents the mind from dwelling on a problem, working on it at various cognitive levels and allowing richer solutions to become apparent. Also, creatives are almost unanimously opposed to goals, preferring “inspiration.”

These topics are covered in depth in the MBA Dissertation on Managing Creativity and Innovation, which can be purchased (along with a Creativity and Innovation Audit, Good Idea Generator software, and Power Point presentation) at http: //www.managing-creativity. is/

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