Disadvantages of having too much content and too many links on a website
Remember this golden rule: too much of a good thing will only lead to a bad thing. Content dynamics and links are easily among the most important topics you need to know and understand. Can the number of links and content affect the ranking of your website?
Negative effects of too many links
Links are considered the lifeblood of websites and are what drive traffic to your site. The need for link building is one of the constants that we must keep in mind when it comes to SEO strategies. While other performance variables remain volatile and unpredictable, and search engines adjust the weight of various items as quickly as we change clothes, having a sufficient number of links is often a top priority for webmasters. Links are the measure of relevance of web pages and define how the website establishes its position in search engine results.
Despite the positive points of link building, overdoing your link building campaign can actually do more harm than good. While the relevancy and positive effects of link building have stood the test of time, crossing the threshold can actually severely damage website rankings. With too many links per page, you will see your website ranking downgrade. In fact, Google recommends that we keep a decent number of links on our web pages, and the recommendation is that we do not exceed 100 links per page. Some experts believe that indexing more than a hundred links on a page can set off spam filter alarms and result in degradation of the quality of the web page in question.
This can be quite a challenge if you are running a site that promotes or sells a good number of products. Of course, the best solution is to reduce the number of links to comply with the less than 100 rule. You may need to split up products and catalogs and spread them over multiple pages to stay within the 100 link limit. You can use this as an opportunity to create a perfect ranking for the products you sell or promote on your website.
Negative effects of too much content
Content is king, but this doesn’t necessarily mean you can resort to overdosing on content. If you try to pack all your content into one page, there is a very good chance that search engine spiders will never index your site. Search engines don’t like websites that are chock-full of irrelevant content, and they won’t index pages that are judged to be lacking in terms of valuable content.
In addition to this, too much content can negatively affect the CTR and conversion rate of your website. If you try to pack a lot of information and data into a single page, your reader may find the experience too overwhelming. Web writing is a completely different animal than content writing for print materials. Visitors to your site do not “read” the content; They scan them. And if you have a mess of information and data on your web pages, you can count yourself lucky if you can retain it for more than 15 seconds.