Get Your Sales Channel Right: Questions to Ask Before Hiring a Telemarketing Company
Sales forecasting is of the utmost importance to almost any sales-driven business, as it enables business leaders to formulate an understanding of how their organization will perform in the weeks and months to come. This, in turn, allows them to make important decisions with at least some idea of what the future holds.
Unfortunately, there is a major problem with the sales forecast: many companies struggle with it. This means that future projections are unreliable and important decisions can be made in a false context. So what can your company do to improve the accuracy of your sales flow forecast? You can simply outsource, what in common parlance you might call “telemarketing.”
Get rid of your prejudices and telemarketing chains!
Many of our clients come to us after searching for a telemarketing company or telesales company. It becomes apparent fairly quickly that their perception of telemarketing has been heavily skewed by the type of telephone marketing they receive. This, of course, is completely understandable. If your Google telemarketing company, for example, you will get almost 14,000,000 results. So where do you start?
Maybe asking yourself some questions?
What am I looking for exactly?
Just outsourcing a ‘process’, or for a business partner who can use telemarketing as just one part of a set of tools to support you and give you visibility into a measurable sales channel, short, medium and long sales channel term?
Sure, the telemarketing process is a tall order, so why not outsource it? We could suggest that this is a completely wrong mindset. If you are just looking to get new leads, maybe any potential customer, find a call center to send a standard message to a long list of contacts. Have you thought this could be a short-term win that lays the foundation for your sales in the sand?
Don’t confuse activity with action
It is certainly tempting, if you are under pressure, to be able to report that you have received thousands of calls on your behalf. Makes you feel good, right? Maybe take a deep breath and think again.
Do you want a general or specialized telemarketing company?
Among those 14,000,000 responses from telemarketers, you’ll find many call centers that will sell you an input, technology, and script approach.
Find a partner whose telemarketing and telesales are designed for businesses that need to sell complex products and services to key decision makers, combining outbound, unscripted sales and branding with a personalized set of follow-up activities. outbound marketing that puts potential customers at the center of everything. exercise.