How can a viral promotional video of your app benefit your business?
Today, the mobile app industry is becoming so competitive that launching a new app and drawing users’ attention to it is becoming really troublesome. One of the many likely reasons behind this is that nowadays if you visit the App Store, you will find billions and millions of apps live on it. Therefore, it is easily understandable that if you cannot make an impressive entrance, it becomes difficult to attract the attention of the users. One of the latest trends to make your app known among the users is to post a promotional video of it on the various social media platforms and make it go viral. Wondering how this is going to help you? Read on to know more about it.
30 second promo video
There is no doubt that today, the concept of the 30-second video is quite popular on almost all available social media platforms. You really can’t deny the fact that nothing leaves more impact than visual effects. Therefore, making the video in such an intriguing way so that it can easily grab the attention of the users at the first sight is extremely crucial. Once this promotional video becomes a big hit on the various social media platforms, there is a high chance that your app will attract the attention of users when you launch it on the Store.
Complimentary audience engagement
The main benefit of such a short and precise promo video is that it can keep viewers glued to it until the very end. Within this very short span of time, the viewers are all yours, this is the moment when you can convince them that your app has that potential to meet the requirements of the users. The first look at the application is important. Therefore, it is advisable to give a complete and interesting overview of your application in those couple of moments that can generate excitement among the viewers.
Help search rankings
Obviously, getting an innovative mobile app for your business is a wise and profit-seeking decision. However, it is not as simple as it theoretically sounds. Your job doesn’t end with just developing the app. For a fruitful business result, you also need to work on search rankings. According to a recent survey report, more than 76% of entrepreneurs and marketers are understanding the importance of this viral video concept. Do your research well and understand the demands of the search engine and make the mobile app promotional video keeping those aspects in mind. This would definitely boost the search rankings of the app you are developing.
Therefore, a promotional video of your mobile application will not only catch the attention of a large part of the target market, but also help you make a profitable business.