How to make money from CPA offers, part 3: selecting the right CPA offer
Selecting the right CPA offer
Now what? You have been accepted into a CPA network. The vault door is open. So as an official CPA affiliate, what do you choose? The bottom line of internet marketing is that you have to find the right product, that is, the best converting product, in a profitable niche.
CPA offers are no different. Your problem is that there are literally tens of thousands of people trying to do the same. So the best advantage you will have is finding CPA offers that fit a niche that you are already involved in and know something about, or start doing some research.
Internet Marketing Basics
Test, track and optimize.
To test your offer, you need traffic. But not just traffic numbers, you need targeted traffic. Without getting the right traffic, you won’t be able to analyze or optimize your CPA bid properly. Now if you have a site that is already getting a fair amount of targeted traffic, you are halfway there. So, just start testing different ads and your landing pages while keeping track of what is converting the best.
If not, your best bet is to test your CPA offer using pay-per-click (PPC) marketing. This is still one of the fastest and most effective ways to test your offers and get targeted traffic.
I know you are in a hurry to earn money. And unless you’re very unusual, you’ve probably been bitten by the “Google sends me money every month”, or “I made $ 50,000 last month working just 4 hours a week,” as the rest of us have done in a moment or another. However, if you want to bet and win fast money, try the lottery or go to Las Vegas. If you want to get serious about making money online, you need to do your research. Otherwise, you will lose money, get frustrated, and think that making money online is silly.
First make sure there is a paying market for your offer. A quick way to check the financial viability of a product is to see if there are other advertisers. Just pick a couple of keywords, even out of your mind, and see what the competition looks like. If there are a lot of advertisers, that means that money can be made. If there are no advertisers, there is probably a reason.
Before launching into any PPC marketing campaign, make sure you’ve done some keyword research. Testing here means spending as little money as possible until you determine the profitability of your CPA offer and ad. And keep in mind that the bottom line is not just the amount of money you spend, but your ROI – the return on investment that matters.
Google’s free AdWords keyword tool, as well as its search engine, will give you the information you need. But you need to understand how to analyze the results they deliver.
So pick a few keywords, set up a landing page for them, and monitor the results closely. Make sure you have several different landing pages, and if one performs better than the others, keep tweaking it until you make a decent profit.
Also, instead of targeting specific keywords with PPC, it might be a good idea to search on PPV, Pay Per View. Google has an AdWords program where you can place an ad on a specific page in a specific market and only pay for a guaranteed number of views. For example, you might pay just $ 20 for a guaranteed page view of 30,000 visits. How many of those people can you convince to click on your ad? Suppose you can get even 2% to click on your ad, that is 600 people. Now how much will it cost you to get 600 clicks on your target keyword with regular PPC advertising? Again, it all comes down to your ROI, but in many cases, going for the PPV alternative has proven to be quite profitable.
We can scale your traffic generation alternatives to other markets, such as Facebook, MySpace, YouTube and others, which I will go into in part 4.
Do not be afraid