Long tail keywords and how to find them

All professional online marketers know how important it is to use long-tail keywords. This is because they know that if you want to make money online, you need to target online shoppers, not web surfers. And now, with over 70% of organic searches using long-tail keywords, it’s more important than ever to make sure you’re using the right keywords.

You see, long-tail keywords are much more specific and therefore more targeted to the right buyers. And those are the recipients, the buyers, not the searchers. And buyers are more keyword specific about what they are searching for.

Therefore, you need to find long-tail keywords that are:

– 3+ words

– low competition

– low search

This means you need three or more keywords that have little competition from other advertisers and little search for you, meaning there aren’t as many people searching for that exact term.

This will give you a more targeted audience and, with less competition, help you get your search results on the first page of Google.

For example, if you want to target shoppers for the word “Shoes”, this word has an extremely high search volume.

“Converse Shoes” has a medium volume.

“Women’s Converse Shoes” has a low volume.

“White converse sneakers for women” is more aimed at buyers looking for this specific product.

It also connects with the right customers who are closest to the point of purchase.

And thanks to Siri and Voice Home Hubs, more people are searching for long-tail keywords. But the question is, how do you find long tail keywords?

A quick and easy way is to search competitor websites for the product you are selling and see what keywords they are using. You can do this by right-clicking on a blank part of your web page and from the drop-down box that appears on your computer, choose “show page source” and then use the search box in the window that opens, to search the word ” keywords”. Or if you’re good at keyword research, you should be able to read your content on the page and pick out the keywords and key phrases they’re targeting, as well as the relevant words in your content, so you can hone in on their specificity.

Or use long tail keyword software to get better and faster results every time. Some people hate buying software to help them with their online business, but it all depends on how often you need to use it or how seriously you take your business.

Either way, you need to find the right long-tail keywords for your own online marketing to attract buyers who are close to the point of purchase to buy from you and not one of your competitors.