Technology service packages reduce the cost for the consumer
Most people these days use the Internet to find information about things, buy things, and deal with the mundane task of paying their bills. They also use it to find the best deals on products and services.
Search engines make finding what you’re looking for much easier than in the old days of using the yellow pages. While the yellow pages are fine for local listings, the global web opens international doors. Just type in the keyword term, what you want for, and BINGO! you have a wealth of information right in front of you. However, it may take some time to sift through all that information to get what you want from it.
Consider these examples of keywords related to technology services and the results they return in Google:
* Home office supplies: 450,000,000 results
* Satellite TV: 61,900,000 results
* High-speed Internet access: 123,000,000 results
* VOIP: 112,000,000 results
* Long Distance Services: 67,000,000 results
* Internet conferences: 40,600,000 results
* Web hosting: 295,000,000 results
* Home security systems: 481,000,000 results
If a person wanted to compare stores for these tech services, they would spend days, even weeks, sifting through all of these results, to find the best deal on all of these services. And the companies that sell these services have a hard time breaking into the top 100,000 of these listings, because there is so much competition.
Due to the amount of competition for individual keywords, many online businesses try to create an advantage over their competitors by offering multiple services or combined services under one roof. By doing this, they can generate more revenue for themselves and provide an environment of customer loyalty.
Take, for example, insurance companies… Most major insurance companies offer more than just one type of insurance. Allstate insurance no longer just offers homeowners insurance. They offer discounts to their customers who buy more than one type of policy. For example, you can get your homeowners, auto, identity theft, and other policies from them, making your life easier, your premiums smaller, and creating a larger Allstate account. They give you more options; you buy safer. It is a win-win for both the consumer and the company.
Another example of this is seen in the purchase of consumer goods. Consumers can save time and money by going to a discount store, like WalMart, instead of a department store. First, at the big discount store, a person can buy a wider variety of products, eliminating the need to go from specialty store to specialty store for what he needs. The company itself can buy in larger volume, lowering its own costs, and then pass those savings on to its customers.
This type of service package is no longer the exception in business. It is becoming more of the norm and expanding to cover a whole new realm of consumer products and services, with technology services being one of the largest.
Today, companies that can offer a wide range of services or access to service providers will become leaders in affordability. Not only that, but they will be able to capture more business than their single item competitors, because they will be able to access multiple keyword searches, rather than simple single item searches.
Taking the keyword examples above; If someone were looking for information on high-speed Internet access, satellite TV, and long distance services, individually, most would give up just because they would be overwhelmed by the sheer number of results and just take what they have, or they would only search the first pages of results and opt for the best offer from them. This is particularly detrimental to businesses that may have the best deal to offer, but don’t show up in Google’s indexing until page 100 or so.
To make it easier for consumers and perform better SEO, companies offer multiple services, grouping similar services under one domain. And large corporations are outsourcing services to smaller, independent brokers, to take advantage of the concept themselves.
As an example, there is a company that has effectively bundled high-demand services, making it easier for consumers to compare stores from their single location. The services they offer are specific to certain markets without being isolated to a single market.
Find services grouped into technology services such as:
Local / long distance services
High speed internet access
VOIP
Combined business services
internet conferences
web hosting
Home office supplies and services
Satellite television
home security systems
Wireless/cellular services
By doing this, they have made it easier for the person searching for these services to obtain them without spending days and weeks sifting through millions of search results. They have everything a person could be looking for in the area of technology services in one place.
They have taken advantage of the multi-keyword search system and partnered with other renowned companies to offer the best in products and customer service.
Let’s take a look at some of the technology services they offer and the companies they’ve partnered with.
* Local/Long Distance Services — GTC Telecom
* High Speed Internet Access: Adelphia, Bell South, Charter, Comcast, Earthlink to name a few…
* VOIP — 8 Pack (8×8 Inc.)
* Bundled Business Services — Qwest
* Internet Conferencing — Go Solo
* Wireless/Cellular Services: AT&T, Cingular, Nextel, T-Mobile and others…
* Satellite TV – Dish Network
* Home security systems — Protect America Inc.
Remember the individual search results listed above? They were all in the hundreds of millions. Well, if you type this string: Home Security Systems, Satellite TV, High Speed Internet Access, VoIP, Long Distance Services, into a Google box, it will narrow down the results to 360,000. That is a significant reduction.
Another benefit that businesses like is the opportunity for customers to earn additional income as an affiliate reseller of these services. Doing business in this way not only reduces the cost of services, but also offers a bonus for those who are interested in referring new customers. Pick the right one here and remember that it takes a lot of clients to earn real amounts of money to go it alone. I think ACN had about 5,000 customers if I remember correctly. If you bundle your services, pay with a rewards card or miles to earn frequent flyer miles/points for everyday purchases.
Revenue opportunities like these actually lower the cost that consumers pay for your services, because they reduce advertising costs for the business itself.
For the consumer, this new trend in packaged services is a boon. Look for companies that offer multiple services and save time, effort and money.
The choice is yours.