The Hidden Secret of Logo Colors and How They Affect Your Customers

Can you imagine if the “Golden Arches” were purple, or if IBM’s colors were red and green? You may have wondered who, how and why came up with the colors they created.

Why do so many restaurants like McDonald’s, Burger King, Taco Bell, Pizza Hut, Subway use red, orange, yellow, or green, but don’t see much blue or purple?

Chances are, there’s a lot more to the process than you realize. And if you haven’t wondered but are thinking of creating a logo or hiring someone to do it for you, this is something you’ll want to read.

It sounds absurd, but choose the right colors for your business image
and logo can mean the difference between success and failure. drink
example above, did you know that research shows that people eat more in a
room painted with warm colors like yellow and red, versus cool colors? Yes it is
real.

We are all affected by the color we see, both physiologically and psychologically;
your customers are no different.

In fact, your customers instantly make assumptions about your company; it’s quality and service based on your logo and the colors you’ve associated with it. Most of the time they aren’t even aware of it, but trust me, your customers make very quick assumptions about your business based on your identity and the colors you’ve chosen to use.

It is simple; choose the right colors that are pleasing to your target market and win. You are one step ahead of the competition.

So how do you choose the right colors? If you are working with an expert designer to create your corporate image, you have a huge advantage over a business owner going it alone. Be sure to work with a business-savvy designer who thoroughly understands color theory and how it affects consumers.

Going it alone, there’s good news and bad news: The bad news is that there’s no one color scheme that works for all industries and businesses. The good news is that scientific studies have concluded that there are some basic theories about how certain colors can affect our behavior. By using the information from these studies, you can select the color ranges that could work most effectively for your business and industry. Here are some findings from one such study:

RED This is the color of food. Have you ever noticed that restaurants use red?
much? It makes you hungry by increasing your body’s metabolism. red suggests
aggression, hostility, heat, stop, error, warning, danger, error, fire, exuberance
and passion Here’s the red challenge: see if you can find an air conditioner
company with a lot of red in its logo probably won’t.

YELLOW Yellow suggests the sun, expansion, happiness and
optimism. Yellow commands caution and suggests caution. can be used successfully
as a highlight. Here is the Yellow Challenge: see if you can find a financial solution.
company with a lot of yellow in its logo.

BLUE Not a good color for hospitals. Blue suggests the peaceful,
sadness and water. Blue is often associated with the male. blue is a cool color
and can visually enlarge a room. Does not complement most foods. blue goes well
with warm colors and materials. Here’s the Blue Challenge – see if you can
you find a fast food restaurant with a lot of blue in its logo, you will have to search
hard.

GREEN Associated with nature, pastoral and general well-being.
Green also suggests envy and jealousy. Green should not be abused. too
can affect skin tones and the appearance of some foods. Here is the green challenge
– see how many headlines you see in green, you can – but you will see many more
red.

BLACK Black can have negative sociological connotations such as
evil, mourning, ghostly, night, death and fear. However, black can be very elegant.
and modern. Black works well as an accent with other colors. here is the black
Challenge: See if you can find health care organizations with many blacks
in your logo.

Sure, you may find some exceptions to my challenges; I know there are always exceptions to the rule. Some of the exceptions may even work, but your best bet is to study and learn color theory or work with a business-savvy designer who understands it.