The truth about advertising on TikTok
Currently, there are ads on TikTok that allow you to expand your reach and get new exposure. In January 2019, TikTok began experimenting with ads on its stage. This prompted the launch of the managed service stage in April 2019. At the time of writing this guide, TikTok ads are not available in most states.
Just like other social media platforms, there is a bid-able advertisement around accessible. You can’t self-serve TikTok ads right now, and all you need to experience is a vendor representative.
All the ads accessible on TikTok are from those short form movie formats. This makes a lot of sense since TikTok is an arena full of short form videos to ensure that some ads are readable for users. There are 3 different versions that you can follow with TikTok ads which are:
Targeting attributes are a small standard at the moment. It is possible to select your audience according to age, gender and location. Geo-targeting allows you to target at the country level in the US. In the future, you can expect to find additional targeting options, including attention and behavior.
The four types of TikTok ads currently available are listed below:
Perhaps you have experienced narrative ads on Instagram? All of these are full screen style and generally quite useful. If that appeals to you, then you will certainly prefer native ads on TikTok. You can add an external link to a website with those ads.
With this ad, you want to choose the period of your movie from 5 minutes to 15 minutes. You need to produce a vertical format movie as it will be featured from your target audience’s “For You” page. You can add a call to action, such as downloading a program or visiting your website.
Hashtag Challenge Ads
Hashtag battles are rampant on TikTok. Therefore, it is logical to create ads in this particular format. What you can do here would be to promote your TikTok consumers to your target audience to participate in a challenge that is based on your brand or several of your products.
TikTok users prefer to participate rather than take a passive stance. So if you find the right hashtag hurdle ad, you can anticipate some great amounts of engagement. These ads run for seven days and a TikTok representative can encourage you all the time.
The Brand Takeover ad appears every time a user opens their TikTok program. It’s front and center on your screen. You can use these types of ads to send a person to a personal item of articles or to attract them to your website.
Brand Takeover ads are allowed by class. A single advertiser can use this type of advertising to get a class every day. We predict these will become the most expensive TikTok ads due to limited accessibility.
The new glasses ad
If you go for a branded glasses ad, you will be able to use face filters, 3D elements and much more. Even the right brand name lens program could offer a great turnout on stage, so these are worth contemplating.
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