Viral Marketing – Tips for Having an Effective Viral Marketing Campaign

Viral marketing is often associated with word of mouth. They are similar but definitely not the same. While word of mouth spreads the word about your products or services, it just goes away after a certain amount of time. In viral marketing, your goal is to reach a large audience by encouraging people to spread the word to other people who will also inform other people about what you offer. A successful viral marketing strategy does not go extinct. It grows as more and more people know about your services and/or products.

Viral marketing aims to create a buzz – reaching a larger audience and increasing brand awareness. As the name suggests, viral marketing can be similar to a virus where a person gets infected and he or she will spread the word about the virus to other people, until more and more people find out about the services and/or products. that you offer. Viral marketing is an effective and inexpensive marketing strategy that spreads information to a large number of people in a relatively short period of time.

Here are some methods or tools that can be used in viral campaigns:

– newsletters

– site address embedded in all outgoing emails

– site address in avatar

– blogging

– post comments on blogs and/or forums

– special offers / promotions

– free e-books and/or white papers

– videos, interactive games, images, podcasts

– cross site promotion

A viral campaign will be successful if it has a high transfer rate. This will only happen if your content/article/newsletter/video/game/ebook is interesting enough for the recipient to pass it on to others. So make sure you have original, informative, and interesting content to keep the ball rolling.

A good tip: make sharing easy for your target audience. In addition, it is the goal of viral marketing. For images or videos, make sure it’s easy to download.

There is also this magic word that can help you in your viral campaign: “free”. Anything that comes with this word appeals to most people. For example, you can make an eBook about your services and/or products and offer it online for free.