Direct from the website Audio recording and digital marketing
Content on the internet and in the world of digital marketing is created and shared in different formats such as…
- Video
- Audio
- text
- Animation
- Photos
Audio [in the form of Podcasts, Voicemails, Interviews, Customer Feedback etc etc] is one of the leading digital marketing media outlets and the ability for businesses to capture the full sentiments of their customers through voice is on the rise.
Traditionally, customers can leave a voice message for businesses [of course] using their phones; these voice messages will be collected by the relevant personnel and acted upon accordingly. Customers [or prospects] visit the company’s website you can leave an email through the contact page it’s fine and works though; Sometimes one is not able to fully convey one’s feelings by using the written word alone.
It is with this last point in mind that we look at companies routinely taking customer messages, and using these audio recordings along with all the inflections and emotions one is capable of providing through the human voice alone as a key component of developing and executing your digital marketing strategy.
Give customers the ability to leave audio recordings. [whether it be a simple 30 second voicemail or 5 minute customer satisfaction feedback request] it’s one aspect of business strategy that will give any business an edge over its competitors. Please note that we are talking about using audio recordings from an ongoing strategic perspective, encouraging customers to leave feedback that we as business owners can use for marketing development purposes.
So from the simple 30 second voicemail to 5 minute customer feedback; provide website visitors with the ability to record audio directly from the website using whatever computing device they are using, for example.
- Desk
- Tablet
- smart device
- Mobile phone
… that we have established will give the company in question a competitive advantage within the market in which it operates.
There are other categories of commercial use that can also benefit from the ability to record audio without having to use special software or expensive recording equipment, as in most cases the microphone inside the computing device will be more than enough to provide high quality audio.
Interviewers and podcasters belong to the category of users who can benefit from sitting wherever they are and directly from the computer to the cloud, recording and archiving audio recordings. In this case, we’re talking 30+ minutes to around an hour of audio going directly to the cloud.
One of the great advantages of this method is that at any time you can access the dashboard and download the customer voice messages, interviews, podcasts or feedback recordings and edit and use them for any purpose as per business usage requirements.
As we continue to see the world of digital marketing evolve, audio will continue to play an important role and; Giving customers the ability to effortlessly record audio via a company website can only serve to enhance any company’s digital marketing efforts.