Do you want to get more customer referrals for your auto repair shop? Make an offer they can’t refuse

Creating a steady stream of customer referrals doesn’t have to be difficult. You simply need a system to do that and provide your customers with the right tools to get the job done.

Of course, your clients are not looking for work and not necessarily to be a sales representative for your business. Chances are they already have a job. Second, they don’t really know what to tell others about you.

Therefore, to make it easy for you, you have to Give your customers the tools they need to make referrals. To do that, simply create a separate set of ‘Customer Referral Cards’. Printing is very cheap. Create the cards so that all your customer has to do is ‘hand them out’ to friends, colleagues and associates.

Like any other offer you make, of course, the better the offer, the better the results. That means you have to create an irresistible offer for your new customer. Make that offer so good that they simply can’t refuse it.

As an example, you can create a customer referral card that offers “Your next oil change for just $7.99.” That is a great offer. When backed up by a few kind words from your current customer, you are sure to create new referrals for your store. .

But what about those who think ‘If it sounds too good to be true, it probably is’? People who are referred to your store can see that amazing offer that way. If they think it is too good to be true, they will simply make a mistake out of caution.

Also, wouldn’t you ask yourself, “Why is that store making me this offer?” Sure you would. But therein lies the problem.

You haven’t given them a reason why you’re doing it. If you don’t provide the reason, you are leaving it open for the person to try to figure it out for themselves. I guarantee you they won’t do it right.

This is like trying to ‘show up’ in a checkout line at the grocery store. If you simply walk up to a person and ask if you can continue, you’ll probably get a stern “No!” On the other hand, if you give them a reason, they will probably let you in. For example, if I said, “Can I get in front of you because I only have these two items?” or “…because I’m late for an appointment” or some other reasonable excuse, most people will let you in.

The same goes for your offer. Why are you making me such a good offer? Is your way of making my first visit virtually ‘risk free’? You might want to tell them that it’s their way of showing their customers that they appreciate their business and want their friends to be able to experience the same great service.

The actual excuse isn’t as important as the fact that you don’t let the customer decide or try to figure out why you’re doing it. But adding a reason why you’re giving them such a great offer will eliminate them guessing. That will increase the results of your customer referral program and help increase your number of cars and increase your profits!