Tips for finding a good brand of beauty products
When it comes to brand names, you should say as much as possible with just 1-2 words. With beauty brands, the name must be able to give an identity to your products. If the name fits your beauty business properly, you can already make an impact in the market. Choosing a brand name should be the first task after building the business because this name will put you on the map.
So, get those wheels spinning in your brain to come up with a name that represents your brand. If you’re having trouble, read on for some friendly advice to help you find the right beauty brand.
beauty brand personalities
Before deciding on a name, it’s good to know the personality of your beauty brand. Because you want to have a name that fits the personality of your brand.
- Scientific- Some beauty product brands treat the skin and make it healthy by using dermatologist-approved formulas. These brands can easily earn customer trust because people trust science. Beauty brands like these often have names that use words like derma, formula, or clinic, etc.
- Sophisticated- These companies want their customers to feel pampered; therefore, they try to make their products and designs very sophisticated. Such brands have quite a few options when it comes to brand names. Many of them opt for French-sounding words or personal names with a little play on words.
- Accessible/Sensitive- These brands are all about being convenient and affordable. They make products with 2-in-1 benefits. These brands are readily available at retail stores and drug stores. Their names also give an impression of uncomplicated comfort.
- Natural/clean- These companies promote health, wellness and sustainability. Therefore, these brands like to put their brand mission in their names. Their names are descriptive. The names are significant.
- Glamorous, playful or avant-garde. Beauty companies with such personalities are usually the fashion brands that keep coming out with new products that attract attention. They always use bold and clever names, add bold colors to their brand names, and use stylish fonts to show off their brand personality.
Tips for finding a good brand of beauty products
Once you know your beauty brand personality, use it to find the right brand name.
Match the name with the brand
If a name can represent the personality and nature of your beauty brand, customers will easily relate to the names. They will connect with the brand and would like to use it.
keep it simple
Even if the products are luxurious and sophisticated, opting for names that are too difficult to spell or pronounce can make it hard for customers to remember them. And you will probably lose them to competitors.
Translation
Opting for clever names and using different languages is a good idea as the name will stand out. You shouldn’t offend people. But before finalizing the name, make sure to check the meaning in different languages in case you grow your brand globally.
Check availability
With such a large industry, the name you choose may already be taken by a company somewhere in the world. Therefore, to avoid trademark and copyright issues, please check brand availability carefully. Also, you won’t have a problem with social media IDs and web domains if the names are unique.