Why Salesforce is the best platform for all CRM needs

As a business grows in size, so does its customer base. Therefore, for all businesses, CRM (Customer Relationship Management) has become an undeniable or primary concern in dealing with their growing number of customers. Many extensive CRM platforms have evolved into the market under the name of Salesforce, MS Dynamics, Oracle or Netsuite to help companies close more leads and gain a solid base of good customers. Of the lot though, Salesforce is the remarkable CRM platform that is redefining and reshaping customer relationship management with cloud computing and on-premises systems. Today, most companies cling to Salesforce for their CRM needs due to its breadth, cost effectiveness, and specific customer retention models. Customer acquisition any day costs more than customer retention. That’s why companies who want to keep their customers loyal seek the help of Salesforce consultants for a proper CRM strategy to implement with Salesforce.

While it’s clear that Salesforce is the software for the modern business age, addressing the needs of both small and large businesses, here’s one more look at all the crux of the benefits it offers.

Customizable from start to finish

Salesforce simply doesn’t help companies meet advanced CRM needs by providing high-level processes for sales, customer service, and marketing. It also helps them deal with other modern aspects of CRM by working as a PaaS (Platform as a Service). It allows companies to build custom apps based on their needs and easily integrate with their native Salesforce CRM for more functionality.

Helps manage customer data holistically

With Salesforce, no business has to struggle or struggle with huge silos of customer data. They can have all their customer data stored in one place and use it as needed to unlock all sales opportunities. It helps executives in marketing teams to integrate with all customer service departments with applications and collect the data generated at the key points of interaction.

Collaborate with sales and marketing departments.

This benefit is crucial for small businesses because it is very expensive for them to manage sales and marketing data in separate silos. In addition, it is not more viable either. Collaborating the two and connecting all their functions on a single platform is essential to giving marketers a unified view of their customer activity. This efficiently helps both departments to share information in real time and make decisions much faster.

Allows third-party integrations

Businesses often need different third-party solutions to make their approach to customer service more effective. Salesforce comes with an unlimited marketplace for third-party apps, called the AppExchange. With over 5,000 application solutions, it helps businesses extend CRM functionality in many areas, including finance, ERP, HR, marketing, analytics, etc.

Provides a mobile-ready CRM solution

Probably the first of its kind, Salesforce is a powerful and cost-effective CRM platform with support for mobile operating systems. Salesforce Marketing Cloud helps companies explore all fully responsive solutions to reach customers anywhere, anytime, through any medium. From email campaign personalization to direct mobile targeting (using SMS, push notifications, group messages), it helps marketers get started by adding the ‘mobile’ option to their campaigns.

Salesforce’s competition as a CRM is a never-ending story. While these advantages show why it rose to fame among businesses in a very short time, you shouldn’t miss the other factors that also made it the number one CRM in the world, such as scalability, simple user interface, intuitive dashboard and the wider community for support.